Best tools for SEO for Developers

Privacy-friendly Google Analytics alternative

Plausible Analytics is an open-source, lightweight, privacy-friendly web analytics tool trusted by 17,000+ paying customers including Hugging Face and Basecamp. It provides essential website metrics on a single-page dashboard without cookies, personal data collection, or GDPR consent banners. The tracking script is 75x smaller than Google Analytics. Self-hostable via Docker or available as managed EU-hosted SaaS.

Managed search and discovery API

Algolia is a managed search-as-a-service platform providing millisecond full-text search, faceted filtering, typo tolerance, and AI-powered relevance ranking via API. Used by 17,000+ companies including Stripe, Twitch, and Medium for site search, product discovery, and recommendation engines. Features real-time indexing, multi-language support, analytics dashboards, A/B testing for search relevance, and client libraries for every major framework. NeuralSearch combines keyword and vector search.

Web page quality auditing

Google's open-source automated tool for auditing web page performance, accessibility, SEO, best practices, and Progressive Web App compliance. Generates detailed reports with actionable improvement suggestions and scores from 0-100 for each category. Built into Chrome DevTools, available as a CLI tool, Node.js module, and via PageSpeed Insights web interface. Essential for web performance optimization and meeting Core Web Vitals thresholds that affect Google search rankings.