PostHog is an open-source product and data tools platform that combines product analytics, session replay, feature flags, A/B testing, error tracking, surveys, web analytics, data warehouse, CDP and LLM observability capabilities. Its buyer appeal is consolidation: one event pipeline and one product operating system for developer-led teams.
Pricing is generous but usage-based. The official pricing source describes a Free plan with monthly limits and 1-year retention, plus a paid pay-as-you-go plan with a zero-dollar base, no per-seat charges and free tiers on every product. Product analytics starts with 1,000,000 events free and session replay starts with 5,000 recordings free.
License and self-hosting copy should be nuanced. GitHub currently reports the PostHog repository license metadata as NOASSERTION, and the raw license distinguishes MIT Expat content outside restricted directories from enterprise-licensed areas. PostHog remains self-hostable and transparent, but buyers should model infrastructure, retention, upgrades and operations before choosing self-host over Cloud.
