Rybbit is an open-source web and product analytics platform positioned as a privacy-first alternative to Google Analytics. It combines core traffic metrics with richer product-insight features such as session replays, funnels, journeys, goals, Web Vitals, retention, custom events, error tracking, public dashboards, and organization support. The product is designed around cookieless tracking and privacy-friendly defaults rather than invasive user identification.
The project is active on GitHub with roughly 12K+ stars at write time and is licensed under AGPL-3.0 for self-hosted deployments. The current canonical website is `https://rybbit.com`; the older `rybbit.io` domain redirects there. For teams that do not want to operate the stack themselves, Rybbit offers managed cloud plans through Standard, Pro, and Enterprise/contact tiers.
Rybbit fits teams that need more than minimalist pageview analytics but want to avoid the overhead and privacy posture of heavier suites. Session replays and funnels help product teams understand behavior, while Web Vitals and error tracking connect analytics to engineering quality. Because pricing and traction claims can change quickly, buyer-guide copy should point readers to current plan pages rather than repeating launch-era ARR metrics.
